When Martine Rose stages a show in London, it’s never just a fashion presentation—it’s a cultural moment, a gathering of the city’s most vibrant subcultures. For her Spring/Summer 2026 collection, the designer transformed a Job Centre in Lisson Grove into a tribute to the unsung heroes of London’s streets: the market traders, small-business owners, and independent creatives who keep the city’s spirit alive.
The Venue: A Nod to Grassroots Hustle
Rose’s choice of location was as pointed as ever. A Job Centre—a place typically associated with bureaucracy and struggle—became a stage for celebrating self-made entrepreneurship. The space was reimagined as a homage to the generations of market traders and local vendors who’ve built their livelihoods outside traditional systems.
"They’re the sort of unseen people that make up the fabric of London's cultural life," Rose explained. *"Small independent designers, vintage sellers, record shops, jewelry makers, hairdressers."* These are the people who shape neighborhoods, sustain communities, and define London’s eclectic identity.
The Collection: Subversion and Swagger
True to her signature style, Rose delivered a collection that blurred the lines between streetwear and tailored sophistication. Oversized suiting, slouchy denim, and sporty knitwear were infused with a sense of lived-in authenticity.
The Cast: Real Faces, Real Stories
As always, Rose’s casting reflected her commitment to real people. The runway was a mix of professional models and local characters, reinforcing the idea that fashion isn’t just for the elite—it’s for everyone.
Why It Matters
In an industry often obsessed with exclusivity, Martine Rose continues to champion the people who make cities like London truly dynamic. Her SS26 show wasn’t just about clothes; it was a love letter to the hustlers, the creatives, and the everyday rebels who keep culture moving.
By turning a Job Centre into a celebration of grassroots entrepreneurship, Rose reminded us that style isn’t just about what you wear—it’s about how you live.
